Final Video PSA Instructions

You will create a Public Service Announcement (PSA) video about your Topic/Need, Message, and/or Slogan.

Length Requirements

Your PSA must be between 50 seconds and 1 minute in length, not including credits or sources for your information or media. Credits and sources will not count towards or against this time limit


Your PSA will utilize the research you have conducted on your topic/need and recorded on your blog. You should answer the following questions:

  • What is the problem or need you are addressing?
  • How many people does it affect? Who are those people?
  • What is the solution — or one solution — you are proposing or raising awareness? This is your chance to directly attempt to affect change in one or more of the KASA outcomes.

Also include the following:

  • Statistics and/or facts, with sources, using iMovie titles or voiceover.
  • A voiceover narration or on-screen text. A general guideline is that text should be brief enough or appear on-screen long enough that a viewer can  read it 2-3 times. See Audio/Voiceovers below for information about voiceovers.
  • Background music that doesn’t distract. Do not use copyrighted music unless you have obtained explicit, written permission from the content’s author. We will explore alternatives to copyrighted music during lab.
  • Graphics and Images that illustrate or support what the voiceover is saying. Only use images you have the explicit rights to use. We will explore alternatives to copyrighted images during lab.
  • Links to resources providing more information, including your blog. You should link to sources you have found on the web. These links must appear in the video itself. You can additionally create a specific blog entry with resources for people who arrive after viewing your PSA.
  • Provide attribution for the creators of any videos, images, or sounds you use. This applies to media you find online as well as to media provided by a friend or other source. We looked at how CreativeCommons presents this information; I can help if you need help finding it.
  • A note at the end stating that the video was created as a course requirement for KINE 320 at Cal Poly. This can be spoken or displayed using iMovie titles.


There are several methods you can use to record your voiceover if you decide to use audio narration instead of text/titles:

  • Record your audio directly into iMovie. This should be the easiest method, but we had some difficulty recording this way during the 5×5 assignment. Below are two alternatives.
  • Record your audio using GarageBand, then import it using iMovie. Apple makes this a fairly simple process; you can drag your GarageBand audio into your iMovie project the same way you dragged sound effects into your 5×5 project.  Ask if you’re stuck, search the web, or check out this video tutorial or written tutorial with pictures.
  • Record your audio on your smartphone or personal computer, transfer the file to the lab computer, and import it using iMovie. You can transfer the audio file by emailing it to yourself and then accessing your email on the lab computer. Importing the file uses the same process you used to import images into your 5×5: click-drag the file into your project.


Your video should be published on Vimeo, following the instructions shared during Week 5 lab. Be sure to:

  • Give your video a title. The title should be your message or, even better, your slogan. For example: “Don’t Hate; Participate”
  • Provide a description. The description should briefly provide an overview of the topic/need as well as tell who would benefit from watching the video.
    • Example: “A negative, critical culture at a summer camp can be detrimental to programs because staff members feel judged and less comfortable contributing the special talents that make them special. This video has strategies camps can employ to promote a positive, participatory culture, and should be watched by camp directors, leaders, and counselors, whether this is your first or 20th summer working at a camp.”
  • Add tags: kine320, [your topic], psa, and any other pertinent tags.
  • Set visibility to Anyone or Public
  • Publish/Upload the video to Vimeo

After you have published the video to Vimeo, do the following:

  • Embed the video on your blog in a new post.
  • Include a brief overview of your topic. You can use the same description that you wrote for Vimeo (see above).
  • Provide links to previous blog posts. Also include links to resources or other information that you mention in your video.
  • Categorize your post as “Assignments”
  • Tag your blog post with “kine320” with no spaces between ‘kine’ and ‘320’
  • Tag your blog post with ‘psa’ so that I can find this post.
  • Add any other relevant tags. This will make it easier for a reader to navigate your content or find your blog if they use a search engine for appropriate keywords.

Extra Credit

You will receive bonus points if you modify the settings on Vimeo so your video is licensed as Creative Commons instead of Copyright.

Due Date & Recap

This assignment is due at the end of Week 10’s Lab. To recap:

  1. Publish your final video to Vimeo with title, permissions, tags, and description.
  2. Embed the video on your WordPress blog. Include an overview and links to your overview blog post.
  3. Publish the WordPress blog post with appropriate category, tags, and description.

Export Your Own Copy

Export a Quicktime version for your own records/keeping, in case there are any problems publishing the Vimeo version, and for future access. To do this, go to Share > Export using QuickTime, like you did earlier in the quarter with your 5×5 Digital Story.

You should also copy the iMovie library to your digital storage, so that you have access to the raw footage and edited project in the future.

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