Your Video PSA

You will create a Public Service Announcement (PSA) video about your Topic/Need, Message, and/or Slogan.

Length Requirements

Your PSA should be between 50 seconds and 1 minute in length.


Your PSA will utilize the research you have conducted on your topic/need and recorded on your blog. You should answer the following questions:

  • What is the problem or need you are addressing?
  • How many people does it affect? Who are those people?
  • What is the solution — or one solution — you are proposing or raising awareness? This is your chance to directly attempt to affect change in one or more of the KASA outcomes.

Also include the following:

  • Statistics, with sources, using iMovie titles
  • A voiceover narration of your project or on-screen text. Remember: text should be brief enough that a viewer can  read it 2-3 times.
  • Background music that doesn’t distract. Do not use copyrighted music.
  • Graphics and Images that illustrate or support what the voiceover is saying. Only use images you have the right to use.
  • Links to resources providing more information, including your blog. You can also create a specific blog entry with resources for people who arrive after viewing your PSA.
  • Provide attribution for the creators of any videos, images, or sounds you use. We looked at how CreativeCommons presents this information; I can help if you need help finding it.
  • A note at the end stating that the video was created as a course requirement for KINE 320 at Cal Poly. This can be spoken or displayed using iMovie titles.


Your video should be published on YouTube or Vimeo, following the instructions shared during Week 9 lab. Be sure to:

  • Give your video a title. The title should be your message or, even better, your slogan. “Don’t Hate; Participate”
  • Provide a description. The description should briefly provide an overview of the topic/need as well as tell who would benefit from watching the video. “A negative, critical culture at a summer camp can be detrimental to programs because staff members feel judged and less comfortable contributing the special talents that make them special. This video has strategies camps can employ to promote a positive, participatory culture, and should be watched by camp directors, leaders, and counselors, whether this is your first or 20th summer working at a camp.”
  • Add tags: KINE320, [your topic], and any other pertinent tags.
  • Publish/Upload the video to YouTube or Vimeo

After you have published the video, you should embed it on your blog. Include a brief overview of your topic, too, with links to the overview entry you have written and to your campaign’s Twitter account.

This assignment is due at the end of Week 10’s Lab, March 9 or 11. To recap:

  1. Publish your final video to YouTube or Vimeo.
  2. Embed the video on your WordPress blog. Include an overview and links to your overview blog post and Twitter.
  3. Publish the WordPress blog post.
  4. Submit the post’s URL to PolyLearn so it is easy for me to find.

Export Your Own Copy

Export a Quicktime version for your own records/keeping, in case there are any problems publishing the YouTube/Vimeo version. To do this, go to Share > Export using QuickTime, like you did earlier in the quarter with your 5×5 Digital Story.

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