Shark Tank Instructions & Resources


You will deliver your Shark Tank Presentations on Wednesday, November 12.

I recognize that you will only have 6 days to prepare this presentation. Please don’t stress; the format will be loose. I do not expect a TED Talk-quality presentation; I expect a presentation that would work if Dr. Taylor walked into the room and I said “Hey, [your name]. Can you take three minutes and share with Dr. Taylor your topic, message, and plans for the campaign?”

Length Requirements

Your presentation is limited to 4 minutes (note: this is 1 minute longer than initially specified).


All of the content you will need to present should have been documented in your blogs, Twitterature Review, MessageWorks pdf, SocialMediaWorks Initiative pdf, Summary of Existing Media, or your (in-progress) PSA Video.

Here are some questions thee audience (the rest of the class) should be able to answer after your presentation:

  • What is the topic?
  • What is versus what ought to be, or What is the gap/area of need that is being addressed?
  • How many people are affected by this gap? Who are those people?
  • What is your message? How has your message changed since you began? How did the CDC tools shape or influence your message?
  • What is your sticky, shareable slogan?
  • What is the campaign’s target audience? How do you plan on turning that target audience into followers of your campaign?
    • For example, my target audience is summer camp counselors. I plan on reaching out to them to promote my campaign through posting on the message boards of the American Camp Association’s website, commenting on camp-related blogs that I have identified, mentioning and retweeting popular Twitter feeds that target camp counselors, and interacting with Facbeook pages populated by this audience, include the ACA and Camp America.
  • Which KASA outcomes do you hope to affect with your message? What are your other objectives?
  • What channels will you use to promote your message and slogan?
  • What do you think will be easy about this campaign, and what will be difficult?

Submit this on paper before your presentation:

  • Why didn’t Chris Sacca invest in Alex’s business? What did you learn about pitching an idea from Alex’s story and Chris’ response? *based on this week’s ‘reading’ (see PolyLearn or Act 1 of This American Life episode called 533. It’s Not the Product, It’s the Person)

Other Notes

  • You may use your PSA Video in your presentation, but you are not required to used it.
  • It is perfectly acceptable to deliver your entire presentation orally. At the same time, graphics, videos, props, and puppets are welcome if they enhance your presentation.
  • Don’t stress. Don’t be anxious. Just talk about your topic and campaign.


This American Life episode 533. It’s Not the Product, It’s the Person Crafting an Elevator Pitch How to Create an Elevator Pitch

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