Your SocialMediaWorks Strategy Report is due Tuesday 11/4 at 12 noon.

Important things to remember:

• Be sure to fill in the section titled “My Initial Ideas for Social Media Listening,” which is located in Step 2: Audience.
  • The work you did in your Twitterature Review and Summary of Existing Media – as well as the explanations provided by the tool itself – should be useful in completing this section.
  • You will most likely not be able to copy word-for-word from your previous work to complete this section, however.
• Be sure to complete the section titled “Content,” which is located in Step 3: Content.
  • Read the explanations and contact me prior to Sunday if you need assistance in complething this section.
• Select the three channels you will use in your campaign.
  • Base your choices on the tool’s recommendations, as well as the lectures last week and this week’s reading (see above).
  • Be prepared to justify your choices in class or a future blog, whether you use the tool’s recommendations or go rogue and choose your own.
• Be sure to export the PDF from the final page.
  • Change the file’s name to “[yourname] Initiative FINAL.pdf” – for example, my file would be called “Brandon Initiative FINAL.pdf”
• You will submit this assignment using PolyLearn. There is an assignment link under Week 6.